A real business with a real future.
myguideIreland is a travel service provider with a clear mission and a clear, distinct - unique selling proposition, which is highly relevant and highly motivating both practically and emotionally to many consumers using the internet.
The internet is not only useful because it reduces the crude raw price of products and services. Strategy based upon this passing phenomenon is highly dangerous to virtually all businesses.
myguideIreland is a strategically led business proving there is interest in the internet being useful in a more revolutionary way.There are Internet users are prepared to pay a little more to get more in return.
When remote consumers log on to one of our sites, they begin a process by which they can access superior, continuous, expert, dedicated personal service from their own home: throughout their purchasing decision making process - in fact throughout the whole "customer corridor" until they return home.
This is a strategy with a future. And myguideIreland delivers its promise. We know of no competitor that can match us.
myguideIreland is Ireland's leading inbound online travel service provider, selling destination Ireland on the Internet.
myguideIreland is a sustainable commercial success (winner of a National Enterprise award) with established revenue streams from our core business - quality added-value holidays, attracting a premium price. Sales will increase by 300% during 2001 with the company expected to show an operating profit by year-end.
Reach.
myguideIreland's reach is international: we have individual authentic native language and currency sites targeting America, Canada, Germany, The United Kingdom, and Ireland. During early 2001 we will be launching our Japanese and French sites.
Whereas a large proportion of our customers from the United States are of Irish Ethnic origin, over 50% have no connection with Ireland. Our typical customer is 40+, relatively educated, with higher than average disposable income and leisure time.
myguideIreland achieved over 1.3 million page impressions with limited marketing support during 2000. In 2001 we conservatively expect to reach well in excess of 6 million page impressions, pushed through by substantial increases in carefully researched marketing support driving quality leads onto the sites.
Supported by advertising and promotion.
myguideIreland sites are designed to make search engines and directories work for us: this process is intense & continuous.
myguideIreland will promote its sites in a highly efficient focused manner with magazine and newspaper advertising in America, Canada, Britain, and Germany during 2001. This campaign has already begun in the United States and Canada.
Our marketing activity benefits from association with very large investments in our markets by The Irish Tourist Board.
This means for example that in the USA and Canada we have a dominant full-page advertisement in Ireland Magazine, the principle element of the fulfillment pack sent to over 500,000 people enquiring about a holiday in Ireland as a result of Irish Tourist Board Advertising & Promotions.
We will shadow ITB activity, advertising in the NY Times, the Boston Globe, the Chicago Tribune, the Hartford Courant, the L.A. Times, the New Haven Register, the Philadelphia Inquirer, the San Francisco Chronicle, the Seattle Times, the Dallas Morning News, and the Washington Post.
Prestigious Magazines like Ireland of the Welcomes, with a readership of 300,000; The World of Hibernia; and Irish America and all the major Irish Ethnic Newspapers complete a programme that will run throughout the decision & reservation-making season from January to July.
In Britain we will be using Travel supplements of quality newspapers like The Sunday Times, The Observer and The Mail on Sunday that provide cost effective efficient targeting of internet users in large quantities.
Similar campaigns will be launched in Germany and Canada.
An award winning site design.
myguideIreland Travel sites are clear, informative, user friendly, and fast. We were awarded a prestigious ‘Golden Spider' award by the our peers in the Irish Internet Industry in the category "Best Travel Site"
A positive attitude to new advertisers.
We welcome and are willing to encourage suitable new advertisers. November 2001
Contact us.
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